Consumer Inspiration
People who live and work and play in buildings have a powerful voice in how those buildings are built and maintained. Households that switch out gas appliances for electric ones can lower their emissions, improve local air quality, and often reduce their energy bills. Our work helps to educate, inspire, and facilitate switching to an all electric home.
Leading the way to home electrification
When it comes to kitchen electrification, the most trusted sources people seek information from are friends, neighbors, and chefs. We help activate these groups with education, community engagement, and tools for switching to induction cooking.
Digital experience
- Building a digital infrastructure where consumers can learn about building electrification, find qualified service providers, access real-time information about available incentives, and take informed action.
Partnerships
- Developing a network of trusted messengers, including community business organizations and nonprofits, government and utility partners, contractors, chefs, and volunteers to further the reach and frequency of electrification messaging.
Media
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Implement targeted paid and earned media campaigns to grow awareness and favorability of building electrification benefits.
Experiential marketing
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Plan and host events and experiences that captivate audiences and encourage exploration into electrification benefits, technology and product options, and partner programs and offers.