Behind the Scenes at The Switch is On
The Switch is On is a comprehensive one-stop shop consumer marketing campaign with demonstrated success in California. Launched in 2019 by the Building Decarbonization Coalition (BDC), the Switch is On campaign educates, inspires, and makes the home electrification switching journey easier for communities, contractors, and all those who live and work in buildings. This webinar will present the success and collaborative partnership model of our statewide California campaign; highlight new tools and developments; and explore the exciting future and expansion of BDC’s consumer inspiration campaigns.